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Meet The Team.

The creator and curator of THE WRITE TRAIL, Dr Poonam Madar is a recognised Ealing-based sociologist, commentator, writer, published author, academic and multi-sensory storyteller who has combined her quantitative and qualitative research expertise with her commitment to diverse and inclusive writing, culture, and expressiveness.

In spring 2022, Dr Madar ran the acclaimed and successful month-long Ealing Writing Trail, a first-of-its-kind literary event in the Borough, that she conceived, created, crowdfunded, and independently delivered.

Inspired by the community response, Dr Madar successfully proposed a refreshed and expanded programme to the National Lottery through Arts Council England that would include all seven towns in Ealing. And so THE WRITE TRAIL was born.

Dr. Madar’s writing focuses on social issues, the human condition, and themes of identity in urban spaces. She recently published a chapter in Black Music in Britain in the 21st Century and is the co-author of a study examining COVID-19 vaccine hesitancy among South Asians in London. Dr Poonam Madar continues to design and host bespoke writing experiences centred on creativity, innovation, wellbeing and dynamic learning. 

She’s an honorary research fellow at City, University of London and a member of Lapidus International’s Writing for Wellbeing Community editorial board. Dr Poonam is a highly sought after coach and trains researchers, academics, businesses, universities, and research organisations through her Working Warrior consultancy.

The positive response from creatives, participants and residents about the Ealing Writing Trail was overwhelming, and I wanted extend the opportunity and benefit to other Ealing communities. Each town within the borough has its own identity that deserves to be celebrated, and I have therefore endeavoured to incorporate that into THE WRITE TRAIL. I am grateful to Arts Council England for reinforcing, through this grant, that Ealing and its seven towns deserve recognition for their distinct histories and thriving multicultural communities.

Dr Poonam Madar

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Dr Poonam Madar Ph.D.

Creator & Curator

Tell us more about you Poonam...

One of your favourite quotes:
"It is only with the heart that one can see rightly; what is essential is invisible to the eye."

-The Little Prince

Antoine De Saint-Exupery

One of your favourite films: Birdman

One of your favourite songs: What’s Up – 4 Non-Blondes


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Evelyn Ofori-Koree Esq.

General Counsel

Evelyn is an award-winning Solicitor-Advocate (All Higher Court) in the UK and an Attorney of the State of New York, USA. She specialises in all aspects of casework and advocacy before courts and tribunals in a number of areas including Nationality, Immigration and Asylum Law, Civil Litigation, Family Law, Employment Law and Judicial Review. Evelyn has extensive legal management compliance as well resolution of disputes through Alternative Dispute Resolution.


Evelyn was an elected member of  the Council of The Law Society of England and Wales from 2018 -2021, as well as several of its regulatory committees.

Evelyn is the immediate past chair of the Law Society’s  Ethnic Solicitors Network and was a member from 2016-2021. Evelyn is considered a Diversity and Inclusion expert and is regularly invited to speak at events, participate on panels and providing D&I audits and training to firms and organisations.

Tell us more about you Evelyn...

One of your favourite quotes:

"The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story."
-Chimamanda Ngozi Adichie

One of your favourite films:

Love Brewed In An African Pot

One of your favourite songs: Close To You - Bebe and Cece Winans


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Shiv is a communication officer for a large global financial institution where she is responsible for training programmes and events for a niche client base. With over 20 years industry experience she is passionate in her approach to leading and delivering global international events. 

When she is not working or being a full time mum, she dedicates her spare time to challenging herself at the gym and writing. Shiv is working hard behind the scenes on THE WRITE TRAIL forming connections the old fashioned way and avoids social media where possible.

She has a BA in Media Arts from Royal Holloway.

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Events & Communications Officer

Tell us more about you Shiv

One of your favourite quotes:

"Set your life on fire. Seek those who fan your flames."

- Rumi 

One of your favourite films:


One of your favourite songs:

That’s the way love goes – Janet Jackson

Our Partners.

DR G Singh & Partners 

Guru Nanak Medical Centre is one of the leading GP practices in Southall, Middlesex. The practice has been serving the local community for over 70 years, providing holistic primary care services to individuals, their families, and the local communities to help manage their health and wellbeing. The Senior Partners Dr Gulbash Singh & Dr Kawal Mohan, joined in 1980 and expanded the practice significantly, so that today 14,200 patients are registered for their primary care needs. Together with their sons, Lead Partner Dr Raj Chandok and the late Dr Bikram Chandok have collectively dedicated over 125 years to frontline NHS services. 

Pitshanger Football Club

Founded in 1972, by Keith Chamberlain Pitshanger Football Club (PFC) is an award-winning volunteer-led club with a focus on community accessibility, well-being, diversity, and inclusivity. PFC consists of a number of players across all age groups, genders, and abilities as it strives to become the beacon of a real community club within the London Borough of Ealing.


The club offers opportunities for children and adults of any ability to get involved in sports and for personal development and to maximise potential.

PFC was proud to be awarded the Grassroots Club of the Year 2022/2023 by Middlesex County FA County and also to receive a nomination for Ealing Council’s Inclusivity Award for diversity and inclusion initiatives in sports in establishing a Ladies Social Football.

Together with its partners, PFC offers weekend Soccer Schools and Holiday Camps throughout the year catering for toddlers – Under 11s and has access to all-weather indoor and outdoor pitches. 


PFC have teamed up with THE WRITE TRAIL and are working behind the scenes to cook up something really special... watch this space.

Our Workshop Leaders.

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